Charges! Fees! Estimates! Quotes! (p.3)
I'm dismayed that business motivational speakers, employers
who have crossed to the "dark side" of thinking they
are a profit based entrepreneur not a scientist or a healer,
marketeers in general, and windmill armed drug company representatives
feel they have to outline to real veterinarians a great
new marketing concept that we care about animals and
more so, we can also use our over advertised "caring"
as a great marketing tool to get an 'edge' on our competitors.
presumably don't care?
guess I'm still naive enough to believe that, as a primary motivation
to "be", veterinarians care about animals and that
the community, our clients, naturally believe that as well.