Paul Davey and Dr Cameron Murray asked the Grrinninbear to create
a logo design for their vibrant new veterinary practice, the Pet
Wellness Centre, in Perth, Western Australia.
central image idea presented was of a dynamic leaping image and
the use of a strong, all embracing, circular symbol ("the
ring of wellness").
of the clients' requirements were:
young members of the profession, we are keen on simple, modern
design. We also feel this reiterates the modern concept of maintaining
a healthy pet, rather than being there to just treat the illnesses
suffered by pets."
would like also to promote the image of quality, excellence, and
logo should be simple, symbolising wellness and vitality, and
easily reproduced, fairly non-specific, so can be used on uniforms,
letterheads, signage etc."
graphics need to be simple, probably flat, bold colours, to ensure
they are easily reproducible, and transferable."
design evolved through 20 or so 'rough' sketches to find the final
symbol or icon.
clients were happy with the work by the Grrinninbear and the business
relationship extended into incorporating the design into business
cards and letterheads for practice stationery.
Grrinninbear is biding his time, waiting to have a go at improving
the Pet Wellness Group web page design. By also being a veterinarian,
I understand how the details of clinical practice and the demands
of clients and patients do not leave much time for larger projects.