Jacqueline Perkins BVSc MACVSc (Animal Behaviour) and Kennith
Dagley at Pet
Connect required a logo and cartoon style graphic images
for their www.petcomm.com.au web site. The clients had spent
many years developing The Canine Behavior Type Index®
as a practical canine behaviour tool.
development: Logo development for this project produced
a folio of 24 pages of sketches. 3 stages are shown below.
clients produced their initial idea:
Designs reworked the central 'eye' image. The profile views
of the dog and cat were worked up by adding a silhouette concept
to darken the pupil making it more recognisable. The white dog
appears as a light flare in the pupil:
final image for the logo came in to being when a cartoon style
was allowed and overlaid on the designer's thoughts. This opened
the ideas box into a new realm...
The theme developed was of attentive pets looking (with understanding)
into the owner's eye. The effect was highlighted by the use
of a "fish eye" warping effect to give the graphic
a more spherical appearance. The two 'manga' style lens flares
(white dots) are a technique used by artists to bring the eye