Applications required a logo and graphic that was clean,
dynamic, professional and gave a glimpse of the character
of the director of the business.
design was based on logotype elements and a simple graphic.
dynamic, energised font was chosen for the business name,
which contrasted well with the clear professional font for
the subheading describing the business.
blue "swish" graphic adds an ocean wave quality
to the overall design. The "swish" conveys Mike's
refreshing and determined approach to his database design
work and his love of the outdoors, physical fitness and paddling
his surf ski or kayak.